See Jane Give … a brief look at Women and Giving
By Kelly Hutchinson, Donor Relationship Manager
I am old enough to remember rather vividly when Billie Jean King took the court to play Bobby Riggs. This fact really has very, very little to do with much about me except I really wanted her to win. Having lived through more than a few decades, I will attest the times they are a-changing. So this post unfolds as Score 1 for the Women.
An amazing thing has happened over the last decade. Women now give more to charity than men. That’s right. Women on average donate twice as much to charity and make 3 times the number of donations as men. Although there is still a disparity in the equality of work and pay, even still, women are leading the way when it comes to charitable giving.
According to the Center on Philanthropy at Indiana University, collectively, women support a variety of causes but the research shows that the majority is designated for the needs of children, creating opportunities for women, education and health issues.
Today’s affluent donor is just as likely to be a woman as a man and the research shows that women want something different from their philanthropic giving. No surprise there. Of course we do.
Women want to create new solutions for old problems. Women want to enjoy a personal connection to an organization and they want to collaborate and work with others as part of a larger effort. Women want to win and they want to make the world a better place and they want their lives to make a difference in the lives of others. When women can do this through giving it makes them feel empowered. Last but not least, women want to celebrate…or socialize with others!
Now, consider this…3 of every 4 people living in poverty in the United States are women and children. Yet even so, women with annual incomes less than $10,000 who are often homemakers with children gave 5.4% of their income to charity – the largest income to gift percentage for giving!
At Metro United Way we know that we all win in our community when children succeed in school, when families are financially stable and people have improved health.
Wanna know more about what women want? Well just ASK. Seriously, if you ask a woman for her opinion, she will more often than not give it to you. Listen and learn. Want to know more about how to improve lives in our community and create opportunities for a brighter tomorrow for men, women and children in our community? Together we will accomplish more than any single organization or man…or woman can alone.

In my role at Metro United Way, reviewing the agencies we invest in – I’m seeing an openness to change in the agencies like never before. Times are tough, budgets are down and needs are up. I’m seeing agencies building a board of savvy business-minded professionals that bring their business acumen to nonprofits. Nonprofit boards and directors are working to run the agency like a business to guarantee its survival in these tough economic times. I’m also seeing them embrace technology as a better way to meet their needs and needs of their clients. Goodwill Bridgepointe Services in Southern Indiana is pursuing both of the above changes.


