Promises, Promises, Promises!
by Gil Betz
“… I have promises to keep and miles to go before I sleep…” Robert Frost, Stopping By Woods on a Snowy Evening
Promises are very important statements. A promise is a commitment by someone to do or not do something. Promises come in many forms- affirmations, vows, oaths and the all too familiar “election promises.”
Reflect in your own life about promises. My kids would “promise” to clean their rooms, or get their homework done or wash their hair. And I have promised many times to take out the garbage. Some promises I made years ago, I have kept. Some promises I have not kept. There is great satisfaction when I know I have kept my promise.
I subscribe to the Agitator. The Agitator is a daily blog discussing funding strategies and trends for nonprofit organizations. What follows is an article from the May 12th 2010 edition of the Agitator. The article is about the importance and value nonprofits can accrue by making “promises” and keeping them.
Go ahead, make a commitment!
That’s the advice of David Kravinchuk at the FLA Group, a Canadian fundraising consultancy.
David argues that few donors these days give out of a sense of duty or obligation or blind trust, as older generations did.
Today’s donors want to see results. If you want their contributions, your nonprofit must promise — then deliver — some kind of results.
And so that leads to David’s advice:
- When you solicit a gift, promise a specific return on the donor’s investment.
- When you thank the donor for the gift, re-commit to delivering on the promise.
- Finally, show the ROI being delivered in as many ways as you can. In your newsletters. On your web site. With email messages. In your next appeal (before you ask again).
He adds: “Promises that are kept build trust, just as they do in your own friend and family relationships. Trust is the first step to loyalty. And in today’s charitable economy, loyalty is the key to your charity’s financial ROI.”
That’s pretty sound advice.
Sure, you can’t promise to cure cancer or end global warming in 90 days. But what can you promise that would represent progress? That you can deliver upon. That signals your willingness to be held accountable for how effectively you will use your donor’s contribution.
What promise is your nonprofit able and willing to make?
So what promise is Metro United Way able and willing to make and keep?
Here are some promises that one of our staff members provided when asked that question:
- We promise to use your donation effectively and efficiently.
- We promise to make your investment go further than any other non-profit can by bringing in over $50 million in resources to our community, investing in 50 programs and services that touch 300,000 people in our community, connecting 60,000 individuals to find the help they need through 2-1-1, feeding 150,000 hungry people, engaging 10,000 volunteers, and advocating for public policies that have a positive impact in providing a better life for all.
- We promise, by 2018, to make sure that all the children in our community arrive in kindergarten ready to succeed AND to improve our community’s high school graduation rate from 73% to 87%.
Now it is your turn. Please respond to this post by suggesting promises you believe Metro United Way should make and keep.

In my role at Metro United Way, reviewing the agencies we invest in – I’m seeing an openness to change in the agencies like never before. Times are tough, budgets are down and needs are up. I’m seeing agencies building a board of savvy business-minded professionals that bring their business acumen to nonprofits. Nonprofit boards and directors are working to run the agency like a business to guarantee its survival in these tough economic times. I’m also seeing them embrace technology as a better way to meet their needs and needs of their clients. Goodwill Bridgepointe Services in Southern Indiana is pursuing both of the above changes.
