Heroes and Zeros
by Kelly Hutchinson, Donor Relationship Manager
Dear Donor:
Hey again…just checking in to see how you are doing. You may be wondering how things are going in the campaign since we last shared here…
It has been a fast and furious October in the Resource Development division at Metro United Way. The community campaign is in full swing and the numbers keep telling the story in our community and shining light on generosity in loyal donors, a new awakening for newer donors as to the value of Metro United Way in our community, and also an increased awareness for the struggles in our working class community as increasing families find the road to poverty has gotten much shorter.
If you are at work now as you read this, you would not need to go far to find someone whose life has been touched by the work of a Metro United Way agency. If it is not you, then you can look to your left, look to your right ….or around your office, it is 2 of every 3 people in our community who will be impacted. Over 500,000 people last year alone. I hope that makes YOU feel good about how you help!
Our work at Metro United Way during these challenging times is not a story of gloom and doom. You know what I find encouraging? It is something that I see from people when I am in group meetings. The faces of the people seem so much more intent on listening, learning and wondering how they can make a difference. I guess the awareness we all have is so high now…that we get it. Yes, people in our community right here at home are struggling. More than ever before, though, I see people who do like just like you did when we met… You know, your head is nodding, you’re really listening and you want to connect with something that will be said or you may want to learn about how you can make a difference.
Thanks to YOU for giving in your campaign. You would probably be surprised to know that at the start of these meetings I sometimes remind myself that I am preparing to talk to a bunch of heroes and also a bunch of zeroes. I have the intentions of making sure my heroes know that they are so appreciated and making a big difference in the lives of those less fortunate. For the zeroes, I have wanted to challenge myself to break the indifference they may hold onto or to engage them in the work of Metro United Way …you know …how they can be a Hero just like YOU! I want them to know they will make the difference this year and it would be a mistake to do nothing just because they think they can only do a little. Thanks for caring and sharing this year. You make our work possible…so thanks!
Gratefully,
Kelly