LIVE UNITED Y’All!

Stakeholder Relationship Team shows what's important to them!

I remember as a kid there always seemed to be someone on my block who would always tell  my mother or father what I did or did not do.  That individual was called a tattle tale.  Tattle taling is passing information through “word of mouth.” The saying goes that a person will tell at least 10 other people about a good or bad experience they had with a company, organization or an individual. And more often than not, those 10 people may tell at least 10 other people. I know I have experienced both giving and receiving that type of information.

Think for a moment about “word of mouth” or WOM. The simple act of conversing with another is a powerful way to spread a message. 

The June 23, 2010 edition of The Agitator discussed how WOM is a powerful way for non-profits to spread their message and build relationships. 

 Here’s a report from Online Media Daily on an interesting Yahoo study that has attempted to drill into WOM behavior. It notes that 76% of all WOM still occurs face-to-face … however, increasingly it just might be that two individuals are sitting side-by-side talking about something they are viewing on their respective smartphones! The study says that 38% of all WOM conversations, however they occur, are informed by internet-derived content.

No one’s really examined WOM specifically as it works in the nonprofit space, but there’s no reason to expect the underlying principles would differ. In our own DonorTrends surveys, we’ve seen that 15-20% of donors self-identify themselves as individuals who have recommended a specific charity or cause group to someone else.

In building relationships we know that personal contact is the best way to increase the depth of the relationship. In today’s world of social media, i-phones, i-pads, email and yes, the old standby face-to-face conversations, their are unlimited  opportunities to talk about experiences, causes, ideas and really almost anything. 

How do we utilize our WOM opportunities to connect with people we know, meet with, talk on the phone with, Facebook with, are LinkedIn with to spread our Metro United Way message? In this past week there were at least two opportunities to WOM with others about helping others. First is the opportunity to Adopt Camp Kindergarten Schools and the second is the need for Volunteers to Drive Cancer Patients to Treatments. What wonderful opportunities to use the power of WOM.

What is the power of WOM. I think the power of WOM is best described by doing the math. We can use the earleir reference about one person telling 10 other people about an experience, idea, opportunity to calculate the power of WOM.

I tell 10 people about opportunities to adopt Camp Kindergarten classrooms and the need for volunteers to drive cancer patients. If those 10 people will tell 10 other people, we now have 111 people WOMing about these opportunities. If the last 10 we  WOM with tell another 10 we are up to 211 WOMers. This is the power of WOM and the power of 10.

As Metro United Way works to forge lasting relationships with our stakeholders, let’s use the simple act of WOMing to Change People’s Lives.  Give, Advocate, Volunteer! Be a WOMer today!

General Community, future, give, Live United, making a difference, Volunteer, youth

by Gil Betz

“… I have promises to keep and miles to go before I sleep…” Robert Frost, Stopping By Woods on a Snowy Evening

Promises are very important statements. A promise is a commitment by someone to do or not do something. Promises come in many forms-  affirmations, vows, oaths and the all too familiar “election promises.”

Reflect in your own life about promises. My kids would “promise” to clean their rooms, or get their homework done or wash their hair. And I have promised many times to take out the garbage. Some promises I made years ago, I have kept. Some promises I have not kept. There is great satisfaction when I know I have kept my promise.

I subscribe to the Agitator. The Agitator is a daily blog discussing funding strategies and trends for nonprofit organizations. What follows is an article from the May 12^th 2010 edition of the Agitator. The article is about the importance and value nonprofits can accrue by making “promises” and keeping them.

Go ahead, make a commitment!

That’s the advice of David Kravinchuk at the FLA Group, a Canadian fundraising consultancy.

David argues that few donors these days give out of a sense of duty or obligation or blind trust, as older generations did.

Today’s donors want to see results. If you want their contributions, your nonprofit must promise — then deliver — some kind of results.

And so that leads to David’s advice:

1. When you solicit a gift, promise a specific return on the donor’s investment.
2. When you thank the donor for the gift, re-commit to delivering on the promise.
3. Finally, show the ROI being delivered in as many ways as you can. In your newsletters. On your web site. With email messages. In your next appeal (before you ask again).

He adds: “Promises that are kept build trust, just as they do in your own friend and family relationships. Trust is the first step to loyalty. And in today’s charitable economy, loyalty is the key to your charity’s financial ROI.”

That’s pretty sound advice.

Sure, you can’t promise to cure cancer or end global warming in 90 days. But what can you promise that would represent progress? That you can deliver upon. That signals your willingness to be held accountable for how effectively you will use your donor’s contribution.

What promise is your nonprofit able and willing to make?

So what promise is Metro United Way able and willing to make and keep?

Here are some promises that one of our staff members provided when asked that question:

• We promise to use your donation effectively and efficiently.
• We promise to make your investment go further than any other non-profit can by bringing in over $50 million in resources to our community, investing in 50 programs and services that touch 300,000 people in our community, connecting 60,000 individuals to find the help they need through 2-1-1, feeding 150,000 hungry people, engaging 10,000 volunteers, and advocating for public policies that have a positive impact in providing a better life for all.
• We promise, by 2018, to make sure that all the children in our community arrive in kindergarten ready to succeed AND to improve our community’s high school graduation rate from 73% to 87%.

Now it is your turn. Please respond to this post by suggesting promises you believe Metro United Way should make and keep.

Education, General, Giving Agencies, Children, Community, making a difference, promises

By Angela Champion

As I write this blog, I realize I have a hard time finding my voice. As a fundraiser, I like seeing results and love to cross things off a list. As our team of staff and volunteers are gearing up this time of year to run the 2010 Campaign for the community, the slate is clean. We are working every angle now to realize growth in giving for the fall and the coming year. We are hopeful and single-minded.  However, I don’t day to day always see the thousands of ways people are improving their lives through the work that is done with those funds. But I know the need is real.

As I have been watching the History Channel’s new series, America: The Story of Us, I have been inspired as to what the American people accomplish – sometimes a few do great things but many times it’s hundreds of people contributing to an ultimate goal.

The most inspiring example for me is of how the Statue of Liberty was funded and erected to be where and what it is today: a symbol of hope and freedom. When France gave the United States the statue in 1885, it was in 350 pieces and there was no pedestal or funding for completing this massive engineering and architectural project of enormous meaning.

Joseph Pulitzer, owner of The New York World, stepped up and issued a call to action for people to give what they could to fund the effort.  Pulitzer found his voice and urged others to take part however they could – many sent in pennies, nickels and dimes.  The final sum amounted to $101,091 ($2,380,980 in today’s dollars), and over 120,000 people had donated. These figures are a testament to the masses of people who gave what they could, and to the persistence of Joseph Pulitzer.

A poem by Emma Lazarus won a contest in the newspaper and has adorned the pedestal ever since.

“Give me your tired, your poor, your huddled masses
yearning to breathe free, The wretched refuse of your
teeming shore, Send these, the homeless, tempest-tossed,
to me: I lift my lamp beside the golden door.”

— Emma Lazarus, 1883, written to help raise funds for construction of the pedestal.

During this fall’s campaign, I hope you will find your voice through giving, advocating and volunteering. If you don’t know where to start, please ask someone at Metro United Way. If you have a poem that you think would inspire us to give and give some ideas to why helping others is important, please share!

Giving campaign, Community, finding your voice, making a difference

By John Nevitt

We’ve all faced difficult circumstances in our lives at one time or another for ourselves or our loved ones – perhaps it was the loss of a close friend or family member, facing a severe financial hardship, dealing with chemical dependency, living with an illness or disability, or countless other types of circumstances. Though the details are as different as each one of us, there are many common thoughts and emotions that frequently surface such as – what am I going to do, who can I turn to for help, how will I keep everything together? In difficult times, we all need someone we can count on.

I always know who my true friends are when such situations arise because they are the ones who stand beside me and offer support. Good friends transcend the circumstances of everyday life. However, when experts are needed, it’s good to know that there are caring professionals just a phone call away – Metro United Way’s network of health and human service organizations.

Though I had been a donor to Metro United Way for many years, I hadn’t thought I would be a part of the two-in-three people in our regional community who access Metro United Way supported services in my lifetime.

However, in recent years, I have been the beneficiary of these compassionate agencies and programs on several occasions, with each interaction bringing home their value in no uncertain terms.

Several years ago, when my mom began showing signs of progressive dementia, I turned to GuardiaCare Services for guidance. Not only did I get a list of personal care and housing options to consider, I also had the support of an empathetic professional who, through her exceptional listening skills, understood what I was thinking, how I was feeling, and what I needed, in addition to the pertinent and timely information that was given to me. In short, I felt like I was treated as a whole person, not just as someone who had a specific need to be fulfilled.

Each year, MUW funds over 80 organizations and 150 programs, like Guardia Care Services, which provides a variety of services for fragile seniors and others. When times get tough, it’s good to know that we have a vital network of Metro United Way participating agencies that give us the guidance we need while tending to us as whole persons. I salute the staff of our participating agencies and programs who so capably represent the caring power of our community.<

Giving, Health Agencies, donor, human needs, making a difference

by John Sands

So I was sitting at the reception desk this Monday processing incoming mail and thinking to myself, ”I have got to come up with something spectacular to write about for my next blog post.”  Mind you,  my deadline was fast approaching, and I really had nothing.  I’m wrapping up the last of the mail and someone hits the call button at our front door.  I decide to hang around because in the regular scope of my job, I help people who come in looking for assistance or referrals for assistance.

As I listen to the story of the young woman now standing in front of me, I find out that she is seeking assistance for her boyfriend.  He suffers from seizures and ran out of medicine the day before.  Up to this point, they have been to a few places seeking help, with no luck.  My first thought is to refer her to Metro United Way 2-1-1 assistance line.  I could not really think of an agency or program to refer her.  So I escort the young lady over to the office near the reception desk and dial 2-1-1 for her.  I held on the line until I was able to brief the counselor on the young lady’s situation.  I then left the room to give her some privacy.

When she re-emerged from the room, she had a couple of questions that I politely answered, and then she advised me that she indeed had set up a meeting with a program that would be able to help.  We talked a little while longer, as she was a little apprehensive about some of the questions she was asked.  I reassured her that any questions or concerns she might have, she should discuss openly when she meets with them.

As she walked out the door she thanked me and said this was the most help she had gotten in quite awhile.  And I thought to myself, “All I did was listen and then respond to her need”.  Really my part was so very simple.  I just dialed 3 digits (2-1-1) and let our community network do what it is there to do.

I never came up with anything “spectacular” to write about.  But with this one interaction I was reminded, that it is often not the “spectacular” that makes the greatest impact on people’s lives.

If you know of someone that is struggling and needs access to resources to begin to turn their situation around, Metro United Way 2-1-1 is an excellent resource.  It’s available 24-7!

General 2-1-1, assistance, get help, making a difference, service

By John Sands

It’s the weekend and you may be thinking it is time to get your “party” on.  There are so many options to choose from in our great city and certainly many that will provide you with great entertainment.  But what better way to party, than to party with a purpose? 

Tomorrow night the Louisville Urban League will host it’s annual Diversity Soirêe in the Galt House East Ballroom at 6pm.  In addition to honoring two men who have dedicated their lives and careers to community involvement and impact, they are also honoring E.-ON U.S.  for it’s commitment to diversity and inclusion in all aspects of it’s operations. 

The event is being sponsored by Fifth Third Bank.   I don’t know if you caught this, but we have one of Metro United Way’s largest contributors sponsoring an event by a member agency (LUL) and honoring another outstanding contributor to Metro United Way (E.ON U.S.).  How exciting is that? 

The League has an exciting evening planned with an ecclectic mix of entertainment that ranges from Irish/Celtic and Flemenco dancing to Salsa and Gospel music.  Too fun!  And where could you find all of this in one evening? 

You’ll dance the night away with great music and other fine entertainment.  All the while knowing your ticket contributions will go toward helping the Louisville Urban League continue it’s work of building strong, economically stable families and successful school-aged children.

For more information on this great event and how you may purchase tickets, check out the League’s website at www.lul.org

So go ahead and get your “Soirêe” on!

Events, General Agencies, Live United, making a difference

By Mary Sullivan

What do wide eyes and laughter have in common?  Let me go a little further in my explanation. Recently 240 students from Holy Cross High School spent the day volunteering. Two of the sites I visited were Iroquois Child Care Center and California Area Family Development Center. I heard laughter from both children and students as they were bouncing balls up into the air. Children were wrapped around the legs of these students, and in another room three little girls wanted to show their dolls to one of the boys.

Today, we often read or hear about how young people aren’t engaged, but in one day Holy Cross students volunteered at nine different organizations, provided 1320 service hours, and gave back $27,522.00 of in-kind service to our community. Holy Cross High School certainly isn’t the only school that does volunteer work. So far this school year, Metro United Way has coordinated volunteer projects for Barret Middle School, Moore Middle School, Spalding University, Bellarmine University, IUS and U of L.

Metro United Way has been supportive of youth volunteering for many years, and for 22 years, Metro United Way has recognized a high school senior for their volunteer effort by awarding a $3,000 scholarship.  In fact, Volunteer Engagement Center origins began from a partnership with U of L School of Recreation, the Junior League of Louisville and Metro United Way (Community Chest). Since the 1930’s until today, helping youth map out their career choices or exploring interests through volunteering has always been part of what we do. So if you a student or a group looking to do something this summer, need to do community service hours for school or your faith based organization, want to meet interesting people, or just have fun, please contact the Volunteer Engagement Center’s website at metrounitedway.org/volunteer.

Education, Volunteering community change, early childhood, future, making a difference, Metro United Way, scholarship, youth

By Jan Sherrell

Trying to name one volunteer to blog about during April, Metro United Way Volunteer Month, is like asking me to name my favorite kid. It is even harder because I have two kids, making that a 50/50 choice, and I have about 45 volunteers, making it a real tough choice.

When I first started at Metro United Way, I viewed volunteers as just one more task to take care of on my list. I would make reminder phone calls, make sure all their materials were prepped, and perhaps cater to them by having their favorite diet Big Red on hand for meetings.

Now after nine years of watching the dynamics of volunteers, I recognize they are catering to US at Metro United Way. They are bringing their valuable resources of time and experience to serve the community through Metro Untied Way by participating in the agency review process I help facilitate. These generous volunteers read 20 page reports, drive across town and find parking, all to engage in sometimes difficult conversations.

Volunteers bring such insight, life experience and topical knowledge to these conversations and decisions. I really enjoy getting to know my volunteers. They become more than a means to an end; they become friends.

I won’t use the word favorite, because that might hurt the feelings of my other 44 volunteers, but Judy Lyons is one of my “strongest” volunteers. She is a retired agency director, and that gives her unique insight to agency reviews. She is also a sweet soul; she can find the volunteers in the room feeling less confident and sure and buddy right up to them and mentor them along. When in committee, she brings the conversation back around to where it needs to be and is generous in helping us understand all the challenges faced by agencies and their clients. She seems to really enjoy volunteering and intentionally makes time for it in her busy retired life.

So now instead of feeling like I’m catering to a volunteer when I make sure they have hot fresh coffee, or resend them documents they’ve misplaced, I totally recognize they are catering to me by being a strong important part of Metro United Way work.

Does your work involve volunteers? Do you have a favorite? Or perhaps you are the volunteer – do you have a favorite staff?

General, Volunteering Agencies, appreciation, community service, making a difference, Metro United Way

By Sommer Lally

The first day of Spring is tomorrow and I don’t know about you but, for me, it can’t get here soon enough!  Maybe it has something to do with my name but I hate cold weather like a cat hates water so, the arrival of Spring is always something I look forward to.  But this year I am especially excited.  You see, I bought my first house last fall and I’ve not yet been able to enjoy basking in the sunshine in my new yard. 

My husband and I already purchased and assembled (okay, okay, he assembled) a grill and have plans in the works for patio furniture.  Even better, I’ve talked him into making improvements to our landscaping.  As you can see, right now the landscaping leaves (no pun intended) a little to be desired.

I’m thinking some nice evergreen shrubs and some leafy bushes might do the trick.  There’s just one little catch.  As I’ve been reading up on landscaping tips, it has become clear – much to my chagrin – that we won’t reap the benefits immediately.  It will take years for the shrubs and bushes we plant this spring to grow and mature into the beautiful landscape of my dreams.  Slowly but surely, it will get there.  I just have to be patient, which is not my strong suit.

When I think about it, landscaping is kind of like the work around community change that we’re doing here at Metro United Way.  Community change doesn’t happen over night, it takes years to see the results of the work you’re putting in today.  But you better believe when 2018 rolls around and all of the children in our community are prepared to enter kindergarten and half as many high students are dropping out, we will know that our efforts were worth it.

What about those of us who need to see the immediate results?  I would put myself into this category which is where the grill and patio furniture come in.  They’ll allow me to enjoy my yard immediately, albeit in a different way.  The same is true for our focus on basic needs here at Metro United Way.  Our investments in early childhood education and drop-out prevention will pay-off in the future while those in basic needs help the community right now. 

It helps me to think of our work in this way.  How do you think of Metro United Way’s work?  What helps you to better understand and communicate to others what we do?

Education, General Children, community change, early childhood, making a difference, Metro United Way

By Kate McNatt

Metro United Way wants to thank all the kind folks at General Electric, who just donated 4,600 portable space heaters to people in need during these cold winter months. Metro United Way will be the leader in distributing the space heaters, and the Salvation Army, a Metro United Way agency, is going to serve as the distribution site.

There are two opportunities to get involved (see below).  Volunteers will be handling boxes of heaters and should be able to lift up to 36 lbs.  Boxes may be dusty or dirty so please dress accordingly.  If you can help, please call Patty Belden at 502-292-6152 or email patty.belden@metrounitedway.org.  As always, thanks for your support!

Thursday January 14th – Distribution to Agencies

Location: Salvation Army

6709 Preston Highway

Louisville, KY 40219

Shift A: 1:00pm – 3:00pm         Volunteers Needed = 6

Shift B: 3:00pm – 5:00pm         Volunteers Needed = 6

Shift C: 5:00pm – 7:00pm         Volunteers Needed = 6

Friday January 15^th – Distribution to Agencies

Location: Salvation Army

6709 Preston Highway

Louisville, KY 40219

Shift A:  8:00am – 10:00am      Volunteers Needed = 6

Shift B: 10:00am – 12:00pm     Volunteers Needed = 6

Shift C: 12:00pm – 2:00pm       Volunteers Needed = 6

Events, General, Volunteering Community, Live United, making a difference, opportunity, Volunteer