What’s HOT and What’s NOT?
By Kelly Hutchinson, Donor Relationship Manager
I have been thinking a lot about the upcoming annual campaign in our community. It is what I do…think, plan, connect, encourage, communicate, review, explore, inquire, inspire, discuss and consider what will make a difference this year in someone’s workplace campaign. What is important to an individual donor? How can I demonstrate appreciation for the good works made possible by our Metro United Way corporate partners, donors and volunteers? I am also leaning into my work and trying to look at things a little bit differently this year. Quite frankly we must. You have heard it before right? If you continue to do things the same as in the past and you continue to get the same results then why does it surprise you?
My list will be kept short, but I hope you will join my conversation and share some of your idea’s on what you think is HOT and what you think is NOT.
What’s HOT:
• Making sure all children are safe, nurtured and prepared to succeed in school ( learn more about Success by 6)
• Making plans in your workplace to educate and build awareness for the work the work of United Way in our community and to Ask for participation in a company campaign where you work…WOW that’s hot!
• Serving as a volunteer Employee Coordinator for a United Way campaign and recruiting some co-worker friends to join you and help make it a success…sizzlin’!
• Sharing stories about your personal experience with United Way or how someone you work with whose life has been touched (meet someone you have helped here)
• Identifying the root causes of problems and providing solutions and support so that people can avoid some problems in the first-place…yep, it’s HOT
• Partnering with schools, service providers and community groups to improve high school graduation rates
• Saying YES when you are invited to join the United Way campaign and following up your giving by volunteering to get closer to the work you make possible and the lives you touch
Did you hear fire trucks?
• Being able to laugh at yourself and have fun while helping create opportunities for a brighter tomorrow
NOT HOT:
• There are nearly 9,000 children in JCPS who are homeless
• There are senior citizens in our community who live in fear of going outside or don’t have enough income for prescriptions and food…so they make choices
• Ice storms, wind storms, flash flooding that destroys peoples property and depletes their savings ( sign up with our volunteer center)
• An increase of nearly 40% of first time callers to 2-1-1 for assistance with basic human needs for food, clothing, shelter and necessities…a term I am hearing called “new poor” in our community
• Too many employees feel like United Way only comes around once a year when it’s time to ask for a donation. That’s not hot. There are endless possibilities and creative fun ways you can stay involved, thank loyal donors and contributors in your work and help employees understand they are making a difference 365 days a year
• Not planning ahead, setting goals or stretching yourself to do better in all that you do. Because if you don’t aim for something then you can’t be surprised when you miss the mark
• Seeing your coworkers dress up like Elvis and sing Viva Las Vegas… not hot…but a great way we added some fun to our employee campaign at Metro United Way and we are all looking forward to see who on our executive team will be donning a polyester jumpsuit next
Tried to keep it short…what’s hot where you work and what’s not?
Advocacy, Education, General, Giving, Health, Income, Volunteering



